Marketing-Innovation – Bücher, CDs, LPs und mehr, Seite 10

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Caroline Florence
Data Storytelling in Marketing

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understa…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 172,13*

Marketing in a Multicultural and Vibrant World

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 186,19*

Pia Kleine Wieskamp
Storytelling: Digital - Multimedial - Artificial

- Experten von u.a. Adobe, Microsoft, Storymaker berichten aus der Praxis ihrer täglichen Arbeit - Praktisches Know-how zur sofortigen Umsetzung - Viele Tipps aus der langjährigen Praxiserfahrung der Auto…

lieferbar innerhalb einer Woche

Buch, Sonstige Artikel

EUR 39,99*

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 131,42*

Caroline Florence
Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 56,20*

Ursula A. Kelly
Marketing Place

Marketing Place provides a framework for an analysis of the politics of cultural practices and their relationship to the broader social forces which shape our lives.

lieferbar in mind. 4 Wochen

Buch

EUR 22,34*

Ursula A. Kelly
Marketing Place

"David Nock looks at the theories of prominant sociologists and presents a thoroughly grounded discussion of how this unique brand of sociology has been socially constructed. It is a pleasant, interesting…

lieferbar in mind. 4 Wochen

Buch

EUR 25,00*

Manfred Bruhn, Karsten Hadwich, Maxim Saleschus
Customer-Dominant Logic

Dieses Buches liefert einen strukturierten Überblick über die Customer-Dominant Logic und formuliert fundamentale Prinzipien, die die Basis für eine Neuausrichtung der kundenorientierten Unternehmensführu…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 69,99*

Azhar Ul Haque Sario
Basic Marketing Course

Dive into the future of marketing with "Basic Marketing Course: University Textbook"! This book explores the exciting new trends shaping the field. Discover the metaverse as a marketing platform. Learn a…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 24,28*

Nitin Kartik
Product Marketing Wisdom

Dive into Product Marketing Wisdom, the Amazon bestseller and ultimate handbook for aspiring and seasoned Product Marketers alike. Learn from 100+ thought leaders as they share strategies that drive succe…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 18,53*

Advances in Digital Marketing and eCommerce

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 219,03*

Joseph Whitson
Marketing the Wilderness

How outdoor industry marketing promotes an image of “the wilderness” as an unpeopled haven Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the …

lieferbar ab 20.5.2025.

Buch

EUR 24,42*

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Erscheint bald

Buch

Petra Sammer
Storytelling

Storytelling - für Kreative in Marketing und PR - Behandelt die Grundlagen und neue Entwicklungen wie visuelles und transmediales Storytelling, Data Storytelling sowie den Einsatz von KI-Tools für das Er…

lieferbar ab 30.4.2025.

Buch

EUR 34,90*

Peter E Rossi, Greg M Allenby, Sanjog Misra
Bayesian Statistics and Marketing

Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging an…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 142,08*

Public Sector Marketing Communications, Volume II

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer i…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 182,07*

Philip Kotler, Kejsi Sulaj, Uwe Sponholz, Waldemar Pfoertsch
An Instructor's Manual to H2H Marketing Case Studies

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to a…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 58,66*

Chris Miles
The Marketing of Service-Dominant Logic

Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 159,30*

Nripendra Singh,
Digital Influence on Consumer Habits

Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persu…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 169,87*

Arne Nygaard
Green Marketing and Entrepreneurship

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 117,33*

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