Marketing Communications – alle Bücher, Seite 3

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Catherine Xiang

Bridging the Gap

This is the first title in the new "Global Business" series of books written by leading experts in the field of international business and management. The book aims to provide a practical understanding of…

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Joanna Parsons

Innovative Internal Communication

Transform your internal communication by embracing creativity, technology and innovation in order to enhance employee engagement and create lasting impact.

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Marketing Solutions to the Challenges of a VUCA Environment

Springer Proceedings in Business and Economics

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in …

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Malcolm McDonald, Hugh Wilson, Dave Chaffey

Marketing Plans

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors…

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Erica Orange

Human Centric Ai: Trust, Truth, and Time

Praise for AI + THE NEW HUMAN FRONTIER "As always, Erica Orange delivers an absolutely spot-on summary, analysis, and guide to the tectonic shifts happening all around us. This book is a tour-de-force ove…

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