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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

University of Tehran Science and Humanities Series

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a…

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Thomas Ammann
Große Träume

Wer kennt sie nicht, die bett1-Werbung im Fernsehen? Deutschlands meistgekaufte Matratze. Die Story dahinter kennen die wenigsten. In einer Welt, in der die Grenzen zwischen Recht und Unrecht verschwimmen…

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Uwe Hoffmann
Praxismanagement für Medizinische Fachangestellte

völlig neu konzipiertes, schülerorientiertes, abwechslungsreiches Lehr- und Arbeitsheft zum Praxismanagement in Arztpraxen. aufbauend auf einem einleitenden Text, einer Abbildung oder bereits vorhandenem…

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Thomas Wieske
Logistikrecht

Logistik mehr als ein Modebegriff.- Wirtschaftliche Bedeutung der Logistik.- Historische Entwicklung der Logistik.- Volkswirtschaftliche Bedeutung der Logistik.- Philosophische Idee der Logistik.- Das L…

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Tobias Kollmann, Simon Hensellek
Digital Business Generator

Mit dem Buch "Digital Business Generator" von Tobias Kollmann und Simon Hensellek bekommt der Leser ein praxisorientiertes Tool für den Aufbau digitaler Geschäftsmodelle in der Digitalen Wirtschaft in die…

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Daniel Rowles
Digital Branding

Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyse, optimize and measure the tangible results of your digital campaigns.

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EUR 33,96*

Jeremy Brown
Odd Ones In

We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outcomes, better business and (really) change the world. Jeremy Brown has built a succes…

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EUR 14,69*

Helen Millward
Global Marketing

Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.

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EUR 56,28*

Seth Godin
This Is Strategy

National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, e…

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Modes of Production

Schriften zum Kultur- und Museumsmanagement

To achieve social and environmental sustainability, the performing arts' modes of production are in urgent need of significant transformation, as global crises have dramatically shown. The contributors to…

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EUR 38,90*

D Zatta
Re-PRICE: How to Boost Profits and Monetize Value

Praise for THE 10 RULES OF HIGHLY EFFECTIVE PRICING "The book of Danilo Zatta is an unmissable tool to unlock the hidden value for customers in your company and transform it in profitability." --Stephan …

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Edward Blackwell
Account-Based Marketing

Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.

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Seth Godin
This is Marketing

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Mark…

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Marily Nika
Building AI-Powered Products

Looking to leverage artificial intelligence in your products? This comprehensive book provides a clear and actionable framework to help product managers build AI-powered products that meet the needs of us…

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EUR 42,04*

Paul Randle, Alexis Eyre
Sustainable Marketing: The Industry's Role in a Sustainable Future

Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day …

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EUR 33,96*

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 6.0

Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a n…

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Cate Huston
The Engineering Leader

Great engineers don't necessarily make great leaders -- at least, not without a lot of work. Finding your path to becoming a strong leader is often fraught with challenges. It's not easy to figure out how…

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EUR 37,52*

Laura Adint, Sean Lane
The Revenue Operations Manual

Revolutionize your go-to-market strategies and drive growth by transforming your revenue-generating teams into a high-performing, well-oiled machine with this practical how-to guide.

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Richard Newton
Project Management Step By Step

An accessible guide to the practical steps of essential project management activities, including developing a plan, building risks and issues logs and managing a project through to completion.

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Diana Verde Nieto
Reimagining Luxury

Transform your luxury brands' culture and practices and become authentically sustainable whilst continuing to grow.

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