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Tobias Kollmann: Digital Business Generator, Buch

Tobias Kollmann, Simon Hensellek
Digital Business Generator

Mit dem Buch "Digital Business Generator" von Tobias Kollmann und Simon Hensellek bekommt der Leser ein praxisorientiertes Tool für den Aufbau digitaler Geschäftsmodelle in der Digitalen Wirtschaft in die…

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Jeremy Brown
Odd Ones In

We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outcomes, better business and (really) change the world. Jeremy Brown has built a succes…

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Paul Randle: Sustainable Marketing: The Industry's Role in a Sustainable Future, Buch

Paul Randle, Alexis Eyre
Sustainable Marketing: The Industry's Role in a Sustainable Future

Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day …

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Seth Godin
This is Marketing

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Mark…

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Cate Huston
The Engineering Leader

Great engineers don't necessarily make great leaders -- at least, not without a lot of work. Finding your path to becoming a strong leader is often fraught with challenges. It's not easy to figure out how…

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Richard Newton
Project Management Step By Step

An accessible guide to the practical steps of essential project management activities, including developing a plan, building risks and issues logs and managing a project through to completion.

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Ryan O'Sullivan
Building B2B Relationships

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

lieferbar ab 3.12.2024.

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Diana Verde Nieto
Reimagining Luxury

Transform your luxury brands' culture and practices and become authentically sustainable whilst continuing to grow.

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Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital age Moment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collec…

lieferbar ab 13.1.2025.

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Klaus J. Aumayr
Successful Product Management

Learn everything about professional product management in this book If you have always wanted to actively market your products, this is the book for you. This tool box for professional product management…

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Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in Asia Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, H…

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Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS "The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." --ANN HANDLEY, bestselling author and Chief Content Of…

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Stefan Wolpers
The Scrum Anti-Patterns Guide

Unlock Scrum success for beginners and experts alike with The Scrum Anti-Patterns Guide, your key to understanding and elevating Scrum practices. Scrum is simple to understand but difficult to master. As…

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Joanna Parsons
Innovative Internal Communication

Transform your internal communication by embracing creativity, technology and innovation in order to enhance employee engagement and create lasting impact.

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J Larreche
Value Creation Selling: Corporate Strategy, Sales Effectiveness & Customer Satisfaction for Value Cr eation within your Company

Praise for VALUE CAPTURE SELLING "Larreche brings a wealth of expertise in sales and marketing to this insightful book. By focusing on the importance of value creation for both the customer and the corpor…

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Edward Blackwell
Account-Based Marketing

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

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Ashley Goodall
The Problem With Change

Ebury Edge

'A crucial read.' Marshall Goldsmith 'A must-read.' Marcus Buckingham Change and innovation are the cornerstones of dynamic and modern business. Or so we are told. Whether it's a merger or re-org; a n…

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Edward Blackwell
Account-Based Marketing

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

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James Louttit
Leading Impactful Teams

When was the last time you felt stressed and exhausted at work? Chances are your answer to that question is "not too long ago". As the author realized from first-hand experience, even well-prepared, har…

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EUR 24,88*

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Wayne J. Del Pico
Project Control

PROJECT CONTROL Reader-friendly, integrated approach to construction project cost and scheduling control, with all-new pedagogical elements The Second Edition of Project Control is an introductory pract…

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