Management: Marketing Und Vertrieb – alle Bücher, Seite 8

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Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

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Amanda Cosco
Electric Runway

How technology is transforming the $3 trillion fashion industry From color-changing dresses to leather grown in labs, the fashions of the future are exciting, eccentric, and positively electric. Drawing f…

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Kent Beck
Tidy First?

"Messy code is a nuisance. 'Tidying' code, to make it more readable, requires breaking it up into manageable sections. In this practical guide, author Kent Beck, creator of Extreme Programming and pioneer…

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Leila Fataar
Culture-Led Brands

Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.

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Julia Ewert
From Pitch to Profit

YOUR BLUEPRINT TO A POWERFUL AND EFFECTIVE SALES PROCESS THAT IMPROVES CONVERSION AND INCREASES REVENUE Are you struggling to stand out from the competition? Do you know how to sell successfully while st…

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EUR 22,94*

David Meerman Scott
The New Rules of Marketing & PR

"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since t…

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EUR 31,40*

Wayne Simmons, Tom DeWitt
The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE "More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for leaders…

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EUR 28,91*

Jan Carlzon
Moments of Truth

The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.

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Dain Walker
The 90 Day Brand Plan

The 90 Day Brand Plan: How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business, written by personal branding guru and agency CEO Dain Walker delivers a play-by-play on how t…

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A K Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
Neuroai

Expert insight on harmonizing generative AI and neuroscience to succeed in business neuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI is a hands-on guide to the intersection of gene…

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Sylvia Ann Hewlett
Executive Presence 2.0

Revised edition of the author's Executive presence, [2014]

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