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Pr Smith: Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies, Buch

Pr Smith, Ze Zook
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 286,06*
Elena G Popkova: Digital Inclusiveness, Buch

Elena G Popkova
Digital Inclusiveness

Digital Inclusiveness has ignited a conversation across the world. It delves into the world of digital economy as a modern form of organization for economic systems. The chapters transcend knowledge abou…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 115,82*
Nick Mehta: Digital Customer Success, Buch

Nick Mehta, Kellie Capote
Digital Customer Success

Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 28,91*
Henrique Schneider: Digital Assets, Buch

Henrique Schneider
Digital Assets

From the perspective of an investor, digital assets are an alternative class of assets. They have several features that differentiate them from traditional investments. This makes them well-suited for a d…

lieferbar ab 31.12.2024.
Buch
EUR 65,29*
Henrique Schneider: Digital Assets, Buch

Henrique Schneider
Digital Assets

From the perspective of an investor, digital assets are an alternative class of assets. They have several features that differentiate them from traditional investments. This makes them well-suited for a d…

lieferbar ab 31.12.2024.
Buch
EUR 22,44*
Petra Velzeboer: Digital Wellbeing, Buch

Petra Velzeboer
Digital Wellbeing

Find balance in your digital life and improve your wellbeing with fascinating insights and practical tips.

lieferbar ab 25.2.2025.
Buch
EUR 70,79*
: Digital Assets, Buch

Digital Assets

The book deepens our understanding of the complex inter-relations between traditional and digital assets. The first of its kind to present a comprehensive review of studies on valuation and pricing of dig…

lieferbar ab 16.2.2025.
Buch
EUR 53,04*
Aija Leiponen: Digital Innovation Strategy, Buch

Aija Leiponen
Digital Innovation Strategy

"With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market …

lieferbar innerhalb 1-2 Wochen
Buch
EUR 168,61*
: Digital Assets, Buch

Digital Assets

"The book deepens our understanding of the complex inter-relations between traditional and digital assets. The first of its kind to present a comprehensive review of studies on valuation and pricing of di…

lieferbar ab 16.2.2025.
Buch
EUR 147,13*
Steve Lucas: Digital Impact, Buch

Steve Lucas
Digital Impact

Use technology to connect systems and data to change the world for the better In Digital Impact: The Human Element of AI-Driven Transformation, Steve Lucas, a three-time CEO, discusses how organizations …

lieferbar ab 15.4.2025.
Buch
EUR 30,90*
Mikkel Flyverbom: The Digital Prism, Buch

Mikkel Flyverbom
The Digital Prism

Shows how digital transformations and new visibilities shape how people live, how organizations work and how societies and politics operate.

lieferbar innerhalb 2-3 Wochen
Buch
EUR 45,33*
Janthana Kaenprakhamroy: Navigating Insurtech, Buch

Janthana Kaenprakhamroy
Navigating Insurtech

Delve into the key developments in insurtech and how organizations can navigate its opportunities and challenges with this practical guide.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 48,62*
Alan Shipman: Film Festivals and the Enrichment Economy, Buch

Alan Shipman, Ann Vogel
Film Festivals and the Enrichment Economy

Responding to a question of immense interdisciplinary interest, this book investigates the construction of value in the curation of film festivals and production of cultural events undertaken by nonprofit…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 45,50*
Satish Nambisan: The Digital Multinational, Buch

Satish Nambisan, Yadong Luo
The Digital Multinational

"A practical guide for business leaders for creating strategy that addresses the conflict between globalization made possible by digital technology and regionalization found on the ground"--

Erscheint bald
Buch
Annelise Osborne: From Hoodies to Suits, Buch

Annelise Osborne
From Hoodies to Suits

When Meta's CEO Mark Zuckerberg testified before Congress, the tech titan traded his hoodie for a suit. This place between "hoodies" and "suits" is exactly where the digital assets industry is right now. …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 30,90*
Olivier Duha: Think Human, Buch

Olivier Duha
Think Human

In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer …

lieferbar innerhalb 2-3 Wochen
Buch
EUR 110,51*
Richard Holden: Money in the Twenty-First Century, Buch

Richard Holden
Money in the Twenty-First Century

"A layperson's guide to the way in which digital currencies may evolve over the coming decades and what this means for government-issued currency. This is the issue that will confront policy makers. Richa…

sofort lieferbar
Buch
EUR 33,50*
Luca Mora: Smart City Code, Buch

Luca Mora, Paolo Gerli, Dominik Beckers, Sara Thabit
Smart City Code

Smart City Code: Governance Handbook for Digital Transformation Managers in the Public Sector explores how to govern the planning, implementation, and maintenance operations in smart city projects and tra…

lieferbar ab 1.6.2025.
Buch
EUR 168,61*
Debbie Soon: Digital Mavericks, Buch

Debbie Soon
Digital Mavericks

"In Digital Mavericks: Finding the Career You Love Through NFTs, founder, NFT collector, and digital entrepreneur Debbie Soon delivers an exciting and eye-opening exploration of the seismic changes and tr…

lieferbar ab 11.2.2025.
Buch
EUR 28,91*
Philip Kotler: Redefining Retail, Buch

Philip Kotler, Giuseppe Stigliano
Redefining Retail

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketer…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 26,43*
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