Consumer Behavior – alle Bücher, Seite 2

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Caroline Bremner
Future-Proofing Travel

Understand how to leverage digital and sustainable solutions to transform travel and meet the evolving demands of consumers, governments, local communities and travel companies.

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Buch

Caroline Bremner
Future-Proofing Travel

Understand how to leverage digital and sustainable solutions to transform travel and meet the evolving demands of consumers, governments, local communities and travel companies.

Erscheint bald

Buch

Robyn O'Brien
Seeding Innovation

Gen Z and the modern consumer are looking for companies with authenticity--they want transparency and purpose from brands that are future proofing for the planet they're inheriting. With this changing con…

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EUR 28,41*

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Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

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EUR 50,51*

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Micael Dahlen, Helge Thorbjørnsen
Numbermania

How many steps have you done today? How many emails answered? How much money have you spent this week And how many hours have you slept? Welcome to the numberdemic, where a deluge of figures, stats and d…

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EUR 11,57*

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Robert J. Shiller
Narrative Economics

From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events--and why financial panics can spread like epidem…

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EUR 20,74*

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Robbie Kellman Baxter
The Membership Economy (Pb)

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pri…

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EUR 29,79*

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Big Data

This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience.

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EUR 97,20*

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William A. Masters: Food Economics, Buch

William A. Masters, Amelia B. Finaret
Food Economics

Food Economics provides a unified introduction to the economics of agricultural production, business decisions, consumer behavior, and the government policies that shape our food system. This open access…

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EUR 45,50*

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Sanam
Unrealistic Profits, Unreliable Results: Rethinking Stockpiling Behavior in Consumption Tax Models

Consumption taxes, levied on the final purchase of goods and services, are a prevalent means for governments to raise revenue. To assess the potential impact of these taxes, economists rely on consumption…

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EUR 28,00*

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Nina
Big Data: The New Frontier for Economic and Social Insights

The age of big data is transforming how we perceive economies. Unlike traditional, lagging indicators, big data offers a real-time pulse. From search engine trends to social media buzz and online transact…

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EUR 26,89*

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Marco Pichierri
Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and dis…

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EUR 51,19*

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Research on Islamic Business Concepts

Springer Proceedings in Business and Economics

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic bus…

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EUR 219,03*

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Consumer Awareness and Textile Sustainability

Sustainable Textiles: Production, Processing, Manufacturing & Chemistry

This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textile supply chain. From the initial purchase of a textile to its care and longevity, co…

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EUR 131,42*

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Ezlika M. Ghazali: Consumers, Society and Marketing, Buch

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

CSR, Sustainability, Ethics & Governance

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

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EUR 131,42*

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Geneviève Boisjoly: Discrete Choice Analysis with R, Buch

Geneviève Boisjoly, Antonio Páez
Discrete Choice Analysis with R

Use R!

This book is designed as a gentle introduction to the fascinating field of choice modeling and its practical implementation using the R language. Discrete choice analysis is a family of methods useful to …

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EUR 90,66*

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Salvatore Parisi
Nutrition, Chemistry, and Health Effects of Sugar, Salt, and Milkfat

Chemistry of Foods

This book covers sugar, salt and milk fat from a chemical perspective, and presents an overview of the role of these ingredients in our food, focusing on their flavors, satiety-inducing properties, nutrit…

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EUR 49,28*

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Sean Masaki Flynn
Economics For Dummies (+ Chapter Quizzes Online)

Learn the basics of economics and keep up to date on our ever-changing economy Whether you're studying economics in high school or college, or you're just interested in taking a peek into the complexitie…

lieferbar in mind. 4 Wochen

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EUR 24,42*

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Karolina Sobczak, Krzysztof Malaga
Microeconomics

Springer Texts in Business and Economics

This book provides a comprehensive overview of the fundamental concepts and principles of microeconomics. It introduces students to the models, assumptions, and empirical applications of modern microecono…

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EUR 69,33*

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