Consumer Behavior – alle Bücher, Seite 2

Nick Mehta: Digital Customer Success, Buch

Nick Mehta, Kellie Capote
Digital Customer Success

Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 28,91*

Robyn O'Brien
Seeding Innovation

Gen Z and the modern consumer are looking for companies with authenticity--they want transparency and purpose from brands that are future proofing for the planet they're inheriting. With this changing con…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 28,91*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 51,15*

Pat Jordan
Creating a Brand Story

Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.

Erscheint bald

Buch

Nick Bennett
B2B Influencer Marketing

A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns …

lieferbar ab 31.12.2024.

Buch

EUR 54,93*

Nick Bennett
B2B Influencer Marketing

A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns …

lieferbar ab 31.12.2024.

Buch

EUR 167,34*

Micael Dahlen, Helge Thorbjørnsen
Numbermania

How many steps have you done today? How many emails answered? How much money have you spent this week And how many hours have you slept? Welcome to the numberdemic, where a deluge of figures, stats and d…

sofort lieferbar

Buch

EUR 11,57*

Robert J. Shiller
Narrative Economics

From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events--and why financial panics can spread like epidem…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 20,74*

Bianca Baumann, Mike Taylor
Think Like a Marketer, Train Like an L&d Pro

Use Marketing Strategies to Captivate and Persuade Your Audience At first glance, marketing and L&D may seem like an unlikely combination. But upon closer inspection, both fields share two core goals: get…

Erscheint bald

Buch

Juliet B. Schor
The Overspent American: Why We Want What We Don't Need

The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ever-present mental "wish lists" of things to buy or get, and w…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 19,15*

Big Data

This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience.

lieferbar innerhalb 2-3 Wochen

Buch

EUR 97,20*

Amelia B. Finaret, William A. Masters
Food Economics

Palgrave Textbooks in Agricultural Economics and Food Policy

Food Economics provides a unified introduction to the economics of agricultural production, business decisions, consumer behavior, and the government policies that shape our food system. This open access…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 45,50*

Nina
Big Data: The New Frontier for Economic and Social Insights

The age of big data is transforming how we perceive economies. Unlike traditional, lagging indicators, big data offers a real-time pulse. From search engine trends to social media buzz and online transact…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 26,89*

Sanam
Unrealistic Profits, Unreliable Results: Rethinking Stockpiling Behavior in Consumption Tax Models

Consumption taxes, levied on the final purchase of goods and services, are a prevalent means for governments to raise revenue. To assess the potential impact of these taxes, economists rely on consumption…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 28,00*

Research on Islamic Business Concepts

Springer Proceedings in Business and Economics

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic bus…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 219,03*

Marco Pichierri
Nostalgia Marketing

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and dis…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 51,19*

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

CSR, Sustainability, Ethics & Governance

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 131,42*

Energy Informatics

Lecture Notes in Computer Science -Band 15271

The two-volume set LNCS 15271 and 15272 constitutes the proceedings of the 4th Energy Informatics Academy Conference, EI.A 2024, held in Kuta, Bali, Indonesia, during October 23 25, 2024. The 40 full pap…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 72,27*

Energy Informatics

Lecture Notes in Computer Science -Band 15272

The two-volume set LNCS 15271 and 15272 constitutes the proceedings of the 4th Energy Informatics Academy Conference, EI.A 2024, held in Kuta, Bali, Indonesia, during October 23 25, 2024. The 40 full pap…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 72,27*

Consumer Awareness and Textile Sustainability

Sustainable Textiles: Production, Processing, Manufacturing & Chemistry

This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textile supply chain. From the initial purchase of a textile to its care and longevity, co…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 131,42*

Consumer Behavior – alle Bücher, Seite 2

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